to consider what makes good market research and start of a draft of a questionnaire to help us plan our magazines.

How do you make an effective and helpful questionnaire?

• Make it clear to understand
• Always include an 'other' box
• Make sure that the question is in relation to the options
• Don't make the question too long - be to the point
• 5 or more options on every question

A licker scale is a question with measures a respondent's towards a particular subject.

A question that uses numbers is known as a semantic-differential scale

Topics I will need to ask about in my questionnaire

Age
Gender
Genres of music
Layout of magazine
how often do you go to gigs
which venues have you been to
which venues would you want to go to
do you follow music blogs
if so, which one
preferred artists
favourite front cover from a range
style of photography
Representation of males and females
colour schemes of 2
music consumption

Version 3 of Audience Investigation Report - https://drive.google.com/file/d/0B7UhlZvshbjmM0c4SVl0WkJQSEU/edit?usp=sharing