to consider what makes good market research and start of a draft of a questionnaire to help us plan our magazines.

How do you make an effective and helpful questionnaire?

• Make it clear to understand
• Always include an 'other' box
• Make sure that the question is in relation to the options
• Don't make the question too long - be to the point
• 5 or more options on every question

A licker scale is a question with measures a respondent's towards a particular subject.

A question that uses numbers is known as a semantic-differential scale

Topics I will need to ask about in my questionnaire

Age
Gender
Genres of music
Layout of magazine
how often do you go to gigs
which venues have you been to
which venues would you want to go to
do you follow music blogs
if so, which one
preferred artists
favourite front cover from a range
style of photography
Representation of males and females
colour schemes of 2
music consumption

Version 3 of Audience Investigation Report - https://drive.google.com/file/d/0B7UhlZvshbjmM0c4SVl0WkJQSEU/edit?usp=sharing

To research local products, venues, events, businesses and identify how/why they are relevant to their target audience.

Production of magazines are paid for either by: 

• advertising brands and products within it
• Purchase price
• pre-paid subscription services
• or all of the above 

   Name                                                     Types                                              URL

 Brighton dome                  Entertainment                                  http://brightondome.org

Concorde 2                  Entertainment                                 http://www.concorde2.co.uk

Brighton Komedia       Entertainment                               http://www.komedia.co.uk/brighton/

Size                       Retail/ shops                                   http://www.size.co.uk/home

Badger                  Retail/ shops                                   http://www.badgerclothing.co.uk

Loot                      Retail/ shops                                  http://www.lootclothing.net

 

Nandos                 Food/Drink                                http://www.nandos.co.uk/restaurant/brighton

Subway                Food/drink                                        http://www.subway.co.uk/store-finder/store-detail.aspx?sid=453055184

Pizza express        Food/Drink                         http://www.pizzaexpress.com/visit-a-restaurant/restaurant/brighton-jubilee-street

Newbery cricket        Services                                       http://www.newbery.co.uk

02                              service                                          https://www.o2.co.uk/shop

Vodafone                   service                                          http://www.vodafone.co.uk

Aim : To consider how magazine staff are divided in terms of their skills

The publishing sector in the UK

• The whole industry employs 50.000 in the newspaper sector.
• 50,500 work in journals and magazines
• 33,000 in the book industry
• 12,000 in other information service activities

                           www.creativeskillset.org

What do you think are the responsibilities of a chief editor ?

• Finalizes the magazine
• delegation is important
• job setting for lower hierarchal workers
• the public face of the story
• attend functions
• write columns
• lead meetings
• budget control
• build up contracts and connections
• they use strategic planning
• motivating there team
• legal decisions 'is what I've published, legal?'

aim : to analyze music magazines, considering how their genre is conveyed and the typical features of a front cover

music magazines I have heard of

• NME
• XXL
• LIVE
• COMPLEX
• UNCUT

music magazines I have read/ bought


Magazine title : Q MAGAZINE  

Publisher : Bauer media   

Target audience:  The main target audience will be from ages of 21- 40 however, Muse is a long established band older readers might like as well as Joe Strammer from the Clash younger and older age groups may still read this magazine. The main gender will be males but there may be various females who will enjoy this.

Genre:  The type of genre's are mainly rock as there are bands such as Muse, The clash and The Vaccines, however there is always pop genre's such as Michael Jackson.


Main articles : Muse's latest tour ( cover story ), articles on Joe Strummer and John Lydon.

3 male photos...
John Lydon - sticky up hair, mad expression of his face, drinking cider in a wine glass and eating a cherry pie. Sense of humour.

Joe strummer - greasy hair, on stage, on floor in middle of performance


3 female photos...
Chan Marshall - woman on the verge of a nervous break down




              
                                   

Finance:{ money coming in -- advertising, sponsorship, investors, raw materials, rent }
                { money going out -- printing, salaries, }

Time: Deadlines

Personnel: Staff, Proof readers, Writers, Journalists, Photographers, Editors, Publishes

Facilities: Office space?, printers, desktops

materials: photos/ copy

contributors: artists/ band

Band locations ?

Location permissions with public liability insurance.
Health and Safety
National union journalists
PCC press complaints commission